Sector Intelligence’s core team of is made up of professionals who individually have long standing as both business leaders and consultants. We use our experience to help organizations move forward with clarity and confidence. In addition to the core team, Sector regularly works with an extensive network of professional consultants and university-based researchers who bring special expertise and focus to client projects.
Craig Honick
Managing Partner
Craig’s Bio
Connect with Craig 
Joe Feldman
Sr. Consultant, Marketing Strategy and Brand Development
Joe has more than 20 years experience in strategic planning and building brands, both famous and emerging. He has worked for a number of leading advertising agencies, including TBWA/Chiat Day, Secret Weapon Marketing (Jack in the Box), and RPA.
His planning experience includes foundational branding studies, product launches, and consumer and market insights. He has managed all forms of quantitative and qualitative techniques including segmentation studies, creating media targets and strategies, and identifying core and opportunity markets and consumer segments.
Beyond conducting foundational brand, consumer and market research, Joe has created successful communication strategies to deliver the objectives, from brand campaigns, regional market introductions, 360 online and offline advertising planning, ROI-driven direct response advertising, recruitment, customer retention and sales training and incentive programs.
His client experience spans multiple categories:
- Entertainment (ABC Television, Activision)
- Retail/QSR (Pharmavite/SoyJoy, Jack in the Box, Taco Bell)
- eCommerce (eHarmony, Nutrisystem, 21st Century Insurance, Hotwire, Travel Ticker, Tax Resolution Services)
- Automotive (Nissan, Infiniti, Porsche, Toyota, Honda)
Quick look: BA, UC Berkeley, MBA NYU. Expert in planning, strategy, and communication, 20 years with large advertising firms building both iconic and emerging brands. Manages brand and communication strategy from research through the implementation of a variety of marketing, communication and sales programs.
Andrew Scherer
Principal, Scherer Cybrarian
Sr. Consultant, Competitive Intelligence and Market Segmentation
Andrew is an experienced executive and market analyst who understands the importance of clear and actionable intelligence for business decisions.
His corporate work experience includes stays at MidAmerican Energy, Peter Kiewit Sons, Signet Bank, and Schlumberger, where his responsibilities included both financial analysis and the analysis of market opportunities.
He is an expert in conducting due diligence across a variety of industries and assessing the size and economic viability of industrial sectors and sub-sectors.
Quick look: BSEE Duke University, MBA University of Chicago. Expert in finance, market sizing and segmentation, corporate and competitive due diligence; has conducted hundreds of market segmentation and competitive analysis assignments for variety of industries including consumer goods, construction, commercial real estate management, higher education, entertainment, financial services, professional consulting services, and more.
Anna Caraveli
Founder, Principal, Connection Strategists
Sr. Consultant, Change Management and Brand Value Creation
Throughout her career, Anna has assisted organizations to re-connect with, and become relevant to, their markets and clients; and re-define their role and value in their environment, industry or profession.
She has a track record of success in developing strategies, programs or entire organizations that resonate with a new generation of professionals. Areas of expertise include innovation strategy, with an emphasis on strategic connections with customers and stakeholders; research; customer and market development; executive and professional education.
At the Smithsonian Institution, she created and led to success two of the Institution’s most prominent and successful continuing and professional education divisions: the Smithsonian Campus on the Mall”whose profits grew five-fold in five years”and the Smithsonian Professional Institutes and New Ventures. Through these efforts, Caraveli brought significant innovations to the Smithsonian membership experience and the way the Institution shared and made meaningful its assets to various constituency groups. As the Director of Strategy and Development at the Brookings Institution’s executive education arm, she revamped that division’s approach to leadership development and relationships to corporate executive clients.
Quick Look: PhD in Comparative Literature, with a secondary concentration in anthropology/ethnographic communication, from the State University of New York at Binghamton; organizational change and strategy consultant; key positions in organizational development with Smithsonian Institution and Brookings Institute.
Donald R. “Chip” Levy
Principal, The Rochelle Organization
Sr. Consultant, Professional Development and Organizational Learning
With more than 30 years in association and non-profit organization education, Chip helps NGOs assess educational needs, and then work with them to design, develop, deliver, and evaluate continuing education programs and products for professional, scientific, and technical populations. This span of consultation can include research, program and product design, curriculum and instructional materials development, writing, group facilitation, project team management, and educator coaching.
Based on significant research and years of experience, Chip developed the Learning Maintenance Organization system to integrate learning assessment and management with both performance and strategic planning. The approach provides authoritative guidance to individuals, supervisors, departments, work units, and enterprise executives.
Quick Look: BBA, Management and Organizational Behavior, Baldwin-Wallace College, MAEd, Higher Education, George Washington University; leader in both association and business organizations; developer of innovative Learning Maintenance Organization program; expert in professional development and the marketing of educational programs.
Ryan Honick
Principal, Wild Pitch Media
Consultant, Communication and Social Media Strategy
Ryan is a communication and social media specialist. Emphasizing both new and traditional media, he consults clients on various aspects of their organizational communication and branding. From research and audience targeting to message strategy and tactics, he empowers clients with the tools necessary to produce compelling result-oriented communication.
Ryan has special experience in government affairs, having served on the staffs of Rep. Jay Inslee (D, WA) and Tiber Creek Associates, a Captiol Hill-based public relations and advocacy firm. Ryan currently serves as a Public Affairs Specialist in the Office of the Secretary, U.S. Department of Health and Human Services.
Quick Look: BA, English, University of Puget Sound, MA, Public Communication, American University; social media and crises communication expert; writer for popular Technorati blog; extensive background in video production; has created innovative brand and positioning strategies for variety of organizations.