• surveys (online, phone, mobile, paper, intercept)
  • focus groups (facility-based, natural environment, online)
  • conjoint analysis
  • in-depth interviewing
  • participant-observation
  • ethnographic fieldwork and sub-cultural analysis
  • in-depth online community interaction and analysis
  • web “listening” and content aggregation
  • instant video feedback
  • secondary research (media, databases, reports, public domain information aggregation and analysis)