• customer acquisition
  • new revenue opportunities
  • brand positioning
  • ad/brand awareness tracking
  • creative testing
  • product/service testing
  • messaging
  • customer segmentation
  • competitive intelligence
  • price elasticity
  • price sensitivity
  • sales support
  • marketing support
  • R&D support
  • strategic planning
  • new market assessment
  • syndicated research
  • organizational change