The term “market research” means different things to different people, and can certainly mean different things to market research firms themselves.

At Sector Intelligence, we conceive of market research as a continuous effort to ensure that our clients have competitive advantage by helping them deliver products, services, and marketing messages that are in sync with their customers’ greatest needs, now and in the future.

Our belief and approach are embodied in the way we practice and deliver market intelligence to clients. See our thoughts regarding discovery, market mapping, and acting on insight for more information on how we conceive of market research.