Sector Intelligence has developed Tribal Research Systems, a transformational service for those who build and manage “tribes” — association executives, information marketers, brand managers, non-profit leaders, public officials and leaders of all types of groups.

We have packaged 20 years of intensive study and active experience with groups and group culture — how they form, how they recruit and grow, and how they turn ordinary members into promoters. Based on applying ethnographic techniques that are unique in their ability to identify the underlying motivation of group behavior, the package contains the following services and deliverables which can dramatically improve tribe leaders’ ability to communicate with and motivate tribe members.

  • A cultural inventory of your tribe — an explanation of the shared assumptions, beliefs, values, and norms that consistently drive your tribe’s behavior at the deepest levels
  • An assessment of the alignment between your current marketing efforts and the tribe’s key behavior drivers
  • A guide, unique to your organization and tribe, that shows you how specific messages will dramatically improve your ability to attract new tribe members, as well as transform current members into passionate promoters of your leadership and offerings

Tribal Research Systems is a combination of:

  • research we conduct for you;
  • one on one consulting to teach you how to translate research results into powerful messaging; and
  • educational content, tools, and templates that enable you to spot the meaning of tribal behavior and always connect with your audience’s deepest needs and motivation.

OUR PROMISE: Our consultants are university-trained ethnographers and marketing communication professionals who specialize in group culture and behavior. We guarantee that the Tribal Research System will reveal 5 behavioral drivers you currently don’t know about your tribe and dramatically improve your messaging, or you don’t have to pay for the service.

Contact us today to discuss how you can implement a Tribal Research System and begin to dramatically improve your capacity as a tribe leader.